![]() Ease of use and integrationĪn email service provider should make sending individual as well as bulk emails easy, provide an intuitive UX/UI, and potentially remove all the complicated processes involved. So when putting a number of services against each other in hopes of finding the best one, be sure to pay special attention to reliability. As one would assume, this isn’t the case with unreliable email services. ![]() When using a reliable service, you can count on great uptime, impressive deliverability rates, an unlimited number of API calls, etc. ![]() Having a reliable email service is a must unless you are a fan of email delivery full of major delays, complications, and even security threats. In other words, determine whether you need a transactional email service, a marketing email service, or something hybrid. Will it be to provide follow-up information after a transaction, deliver valuable content and/or relevant offers, or both? So, before looking at any services/solutions that might be a great replacement for Amazon SES, be clear on what the purpose of your emails is going to be. Here are a few of our suggestions: Featuresīesides scalability, reliability, and cost-effectiveness that we mentioned in the intro, Amazon SES comes with other useful features as well, such as high deliverability, ease of integration, customizable email templates, and more.Īnd while these might check all the boxes for someone looking for a transactional email service, the same won’t be true for someone looking for an email marketing solution, as Amazon SES lacks automated email workflows, A/B testing, detailed segmentation capabilities, social media integrations, and other advanced marketing features. So how do you know you’ve picked one that fits your needs? By establishing selection criteria beforehand! When looking for an Amazon SES alternative, you will have plenty of options. If you’re interested in learning more about what those alternatives have to offer and which might be the best fit for you, keep on reading! Criteria for finding the best Amazon SES alternative Attesting to this is a large number of Amazon SES alternatives available on the market, the best of which we’ll cover in this article.
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